Using Behavioral Science in Marketing

Drive Customer Action and Loyalty by Prompting Instinctive Responses
By Nancy Harhut

Using Behavioral Science in Marketing (Drive Customer Action and Loyalty by Prompting Instinctive Responses) by Nancy Harhut is a scientific marketing manual on increasing sales. The author gives strategies marketers can inject into their advertising campaigns to attract customers. Each strategy influences human behavior and...

Participates in Free Book Program

Free Book

Participates in Review Exchange Program

Review Exchange

Participates in Book Donation Program

Book Donation

SWAP!

Marketing Without Money
By Therese Tarlinton

SWAP! Marketing Without Money by Therese Tarlinton is a gem of a book for small business owners to thrive in the post-pandemic business environment. The book has nine informative chapters. Therese believes that the most effective marketing strategy today is finding the right partners for...

Participates in Free Book Program

Free Book

Participates in Review Exchange Program

Review Exchange

Participates in Book Donation Program

Book Donation

Telling Your Story, Building Your Brand

A Personal and Professional Playbook
By Henry Wong

Henry Wong’s Telling Your Story, Building Your Brand might be the Bible of branding. Wong’s narrative provides tiny lightning bolts of clarity; with those lightning bolts, he finds a way to speak to readers with a helping hand perspective. It does not do the work...

Participates in Free Book Program

Free Book

Participates in Review Exchange Program

Review Exchange

Participates in Book Donation Program

Book Donation

Lights, Camera, Impact

Storytelling, Branding, and Production Tips for Engaging Corporate Videos
By Tony Gnau

Lights, Camera, Impact: Storytelling, Branding, and Production Tips for Engaging Corporate Video by Tony Gnau is a self-help book about using storytelling videos to help promote your company, no matter what size. He discusses different types of videos, such as DIY, and how and why...

Participates in Free Book Program

Free Book

Participates in Review Exchange Program

Review Exchange

Participates in Book Donation Program

Book Donation

Niching Up

The Narrower the Market, the Bigger the Prize
By Chris Dreyer

Niching Up: The Narrower the Market, the Bigger the Prize by Chris Dreyer addresses the marketing world. The advice in his book is like the business equivalent of the ten commandments. Dreyer's style of writing is concise as he sums it up perfectly: "It was...

Participates in Free Book Program

Free Book

Participates in Review Exchange Program

Review Exchange

Participates in Book Donation Program

Book Donation

Your Author Website

Why You Need One and What it Should Look Like
By Marie White

Your Author Website: Why You Need One and What it Should Look Like by Marie White is a guide that every new author needs. Touching on why an author needs a website as well as how to go about creating one, this book will help...

Participates in Free Book Program

Free Book

Participates in Review Exchange Program

Review Exchange

Participates in Book Donation Program

Book Donation

Personal Brand Clarity

Identify, Define, & Align to What You Want to be Known For
By Suzanne Tulien

Personal Brand Clarity by Suzanne Tulien helps the reader to reach inside and bring their best virtues and values to light. Lesson 1 contains an exercise to find out what we are all about. The chapter talks about congruency and putting your personal brand into...

Participates in Free Book Program

Free Book

Participates in Review Exchange Program

Review Exchange

Participates in Book Donation Program

Book Donation

How to Sell Books by the Truckload on Amazon - 2021 Amazon Ads Powerhouse Edition

Learn how to turn Amazon into your 24/7 Sales Tool
By Penny Sansevieri

How to Sell Books by the Truckload on Amazon - 2021 Amazon Ads Powerhouse Edition: Learn how to turn Amazon into your 24/7 Sales Tool by Penny Sansevieri is a marketing book for authors. She explains how to use SEO and keywords to boost book...

Participates in Free Book Program

Free Book

Participates in Review Exchange Program

Review Exchange

Participates in Book Donation Program

Book Donation

Strategic Creativity

A Business Field Guide to Advertising, Branding, and Design
By Robin Landa

Strategic Creativity by Robin Landa is a thought-provoking book about igniting creativity in business and forming a shared purpose that is effectively communicated amongst all stakeholders in the creative process, including the creatives and the executives. Landa highlights the significant matters between advertising agencies and...

Sell More With a Right-Brain Marketing Strategy

Learn How a Simple Change to Your Product Name and Sales Pitch Can Multiply Your Income
By James I. Bond

Sell More With a Right-Brain Marketing Strategy: Learn How a Simple Change to Your Product Name and Sales Pitch Can Multiply Your Income presents a way for those who sell a product or service to increase their sales. Author James I. Bond writes that making...

Participates in Free Book Program

Free Book

Participates in Review Exchange Program

Review Exchange

Participates in Book Donation Program

Book Donation