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Reviewed by Fiona Ingram for Readers' Favorite
Any author who wants to see his or her book up there in Amazon’s shop front needs to get this guide and implement the simple steps outlined to achieve marketing/sales success. Don’t think the length of the book means you won’t get the information you need. I spent time reading it to make sure I understood the strategies outlined, and then I went onto my own book page on Amazon and implemented them. What a shock to see how much your publisher does NOT do for you! Aggie Villanueva demystifies the giant in the sky called Amazon. Far from being just a bookstore, Amazon has built-in marketing strategies that arise naturally from their own unique construction. (Blessed be the author who manages to work out this for himself.) Villanueva introduces the nuts and bolts of Amazon, and suggests that simply by tapping into the seemingly insignificant areas such as categories, tags, reviews and discussion groups, an incredible marketing machine starts working for the book. Why spend money on a marketing plan when merely making sure your book is properly categorized will reap rich rewards. Correct category listings can catapult a book into bestseller lists. Nearly every Top-100 list is drawn from categories. Get that right (and you can do it yourself) and your book will fly. You can then get into other Top-100 lists.
Many authors prefer to use other or their own sites as selling points because they earn more on each book sale. However, it is hard to ignore the benefits of the world’s largest store and publicity machine. Amazon’s automated system is simple but multilayered. Books correctly listed will then benefit from free and automatic publicity that reaches millions of readers every day. An author can also monitor and track a book’s performance in these different categories.
This book is also a treasure trove when it comes to hidden extras. The pages are sprinkled with links to other marketing videos or supplementary material, all designed to help you get your book from Amazon to a slew of readers. The writing is clear and understandable to even the most technologically challenged writer (like me!) Screen grabs also point you in the right direction. This is an essential guide if you are serious about getting your book 'out there.' Highly recommended.