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Reviewed by Divine Zape for Readers' Favorite
Cadence: A Tale of Fast Business Growth by Pete Williams is a slim book that is packed with wisdom for entrepreneurs and small business owners who want to drive success in business. In the preface to this compelling book, the author succinctly explains what readers will get: “This is a story about how to consistently grow your business, and how small improvements in just seven key areas will double your profits —fast.” And in a unique, clear voice, and in writing that is as concise as the message it carries, the author moves on to share secrets to transforming small businesses into winning enterprises.
The author uses a fictional character, JJ, to build a story that is familiar, loaded with lessons, and hugely relatable. Then he unveils the seven levers that are the powerful components to achieving success in business — suspects (everyone who comes into contact with the business), prospects (those who are likely to become customers), conversions (those who actually buy), average item price, items per sale, transactions per customer, and margins. Pete Williams explains the role each of the levers play in the growth of any business and offers insights and advice that will change the way most of us do business.
Pete Williams is a genius and he combines the art of storytelling with effective writing to deliver a timely message that will save business owners from sleepless nights and untold stress. He writes with confidence and in a language that is as accessible as it is popular, simplifying complex concepts in business and delivering them in a way any reader can grasp. Cadence: A Tale of Fast Business Growth is devoid of the fluff and junk we find in most books, straight to the point, and packed with the wisdom and inspiration entrepreneurs need to take their businesses to the next level of success.