Competing on Thought Leadership

How Great B2B Companies Turn Expertise into Revenue

Non-Fiction - Business/Finance
258 Pages
Reviewed on 07/31/2022
Buy on Amazon

This author participates in the Readers' Favorite Free Book Program, which is open to all readers and is completely free. The author will provide you with a free copy of their book in exchange for an honest review. You and the author will discuss what sites you will post your review to and what kind of copy of the book you would like to receive (eBook, PDF, Word, paperback, etc.). To begin, click the purple email icon to send this author a private email.

This author participates in the Readers' Favorite Book Review Exchange Program, which is open to all authors and is completely free. Simply put, you agree to provide an honest review an author's book in exchange for the author doing the same for you. What sites your reviews are posted on (B&N, Amazon, etc.) and whether you send digital (eBook, PDF, Word, etc.) or hard copies of your books to each other for review is up to you. To begin, click the purple email icon to send this author a private email, and be sure to describe your book or include a link to your Readers' Favorite review page or Amazon page.

This author participates in the Readers' Favorite Book Donation Program, which was created to help nonprofit and charitable organizations (schools, libraries, convalescent homes, soldier donation programs, etc.) by providing them with free books and to help authors garner more exposure for their work. This author is willing to donate free copies of their book in exchange for reviews (if circumstances allow) and the knowledge that their book is being read and enjoyed. To begin, click the purple email icon to send this author a private email. Be sure to tell the author who you are, what organization you are with, how many books you need, how they will be used, and the number of reviews, if any, you would be able to provide.

    Book Review

Reviewed by Vincent Dublado for Readers' Favorite

Competing on Thought Leadership: How Great B2B Companies Turn Expertise into Revenue by Robert S. Buday is an informative and strong lesson in content marketing. It guides you step by step in the process using the elements of talent, experience, and interest to face the biggest questions in the minds of your target audience. The approaches contained herein give you a broad idea of what thought leadership is and what it is not. It has nothing to do with bylines, viral videos, and sales reports. What you get here are lessons on unique ideas that are feasible in execution as they are rooted in careful studies and research. Thought leadership at its core is thinking outside the box and a skill that you develop with a heightened awareness of the market’s wants and needs.

Competing on Thought Leadership is the marketing book that many of us don’t expect but absolutely need. You will like the way Robert S. Buday delivers his no-nonsense take on thought leadership strategies that yield results and are not just the types that look good on paper. Buday has an appropriate point of view and he doesn’t use the term as business jargon merely to cover the zeitgeist of the industry. He defines customer challenges and points out the best ways to overcome them. The book rolls out innovative ideas that are important for both consumers and B2B companies. These strategies are not forced, and it is up to you to make them flow. This book is a must-read for everyone who wants to inspire their consumers and take their business to a whole new level to stay relevant in the competitive marketing jungle.