Earn It

Building Your Bank's Brand One Relationship At a Time

Non-Fiction - Business/Finance
192 Pages
Reviewed on 07/23/2017
Buy on Amazon

This author participates in the Readers' Favorite Free Book Program, which is open to all readers and is completely free. The author will provide you with a free copy of their book in exchange for an honest review. You and the author will discuss what sites you will post your review to and what kind of copy of the book you would like to receive (eBook, PDF, Word, paperback, etc.). To begin, click the purple email icon to send this author a private email.

This author participates in the Readers' Favorite Book Review Exchange Program, which is open to all authors and is completely free. Simply put, you agree to provide an honest review an author's book in exchange for the author doing the same for you. What sites your reviews are posted on (B&N, Amazon, etc.) and whether you send digital (eBook, PDF, Word, etc.) or hard copies of your books to each other for review is up to you. To begin, click the purple email icon to send this author a private email, and be sure to describe your book or include a link to your Readers' Favorite review page or Amazon page.

This author participates in the Readers' Favorite Book Donation Program, which was created to help nonprofit and charitable organizations (schools, libraries, convalescent homes, soldier donation programs, etc.) by providing them with free books and to help authors garner more exposure for their work. This author is willing to donate free copies of their book in exchange for reviews (if circumstances allow) and the knowledge that their book is being read and enjoyed. To begin, click the purple email icon to send this author a private email. Be sure to tell the author who you are, what organization you are with, how many books you need, how they will be used, and the number of reviews, if any, you would be able to provide.

    Book Review

Reviewed by Arya Fomonyuy for Readers' Favorite

Earn It: Building Your Bank’s Brand One Relationship at a Time by Carl Ryden, Dallas Wells and Jim Young is a compelling book for bankers and those who are interested in running a financial business that involves lending or other banking services. What is the secret of surviving the cut-throat competition of this contemporary age as a banker? What would it take for banks and financial institutions to stand out from the competition, thrive, and continue to attract many customers? Readers can get answers to these questions, each of them addressing their specific needs, but for the authors of this book, what makes banking business successful is the image it presents to the world, its brand, and being built on the commitment to build lasting customer relationship.

At the heart of this book is the idea that banks need to rebuild their brand and stand out, and that they must rethink their approach to commercial pricing, be clear of the value they put into it, determine the best strategies to implement it, and how to put the strategies into practice. This may sound simplistic, but this book, written by experts and professionals who have been in the lending business and who run their own business, offers surprising thoughts, best banking practices, and secrets to building powerful and lasting relationships with customers, hence polishing the bank’s brand.

Earn It: Building Your Bank’s Brand One Relationship at a Time is beautifully written and readers will enjoy the powerful insights and practical pieces of advice that punctuate the book. I enjoyed the fact that the authors use diagrams, graphs, and statistics to illustrate their arguments. One feels that their confidence comes across in the writing and there is no doubt that they are writing from their experience in the lending business. In this book, you’ll find answers to questions that many customers ask. It’s a book that will inform, entertain, and educate both bankers and consumers.