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Reviewed by Arya Fomonyuy for Readers' Favorite
Earn It: Building Your Bank’s Brand One Relationship at a Time by Carl Ryden, Dallas Wells and Jim Young is a compelling book for bankers and those who are interested in running a financial business that involves lending or other banking services. What is the secret of surviving the cut-throat competition of this contemporary age as a banker? What would it take for banks and financial institutions to stand out from the competition, thrive, and continue to attract many customers? Readers can get answers to these questions, each of them addressing their specific needs, but for the authors of this book, what makes banking business successful is the image it presents to the world, its brand, and being built on the commitment to build lasting customer relationship.
At the heart of this book is the idea that banks need to rebuild their brand and stand out, and that they must rethink their approach to commercial pricing, be clear of the value they put into it, determine the best strategies to implement it, and how to put the strategies into practice. This may sound simplistic, but this book, written by experts and professionals who have been in the lending business and who run their own business, offers surprising thoughts, best banking practices, and secrets to building powerful and lasting relationships with customers, hence polishing the bank’s brand.
Earn It: Building Your Bank’s Brand One Relationship at a Time is beautifully written and readers will enjoy the powerful insights and practical pieces of advice that punctuate the book. I enjoyed the fact that the authors use diagrams, graphs, and statistics to illustrate their arguments. One feels that their confidence comes across in the writing and there is no doubt that they are writing from their experience in the lending business. In this book, you’ll find answers to questions that many customers ask. It’s a book that will inform, entertain, and educate both bankers and consumers.