Ethan's BIG Business Plan


Children - Educational
Kindle Edition
Reviewed on 05/07/2020
Buy on Amazon

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    Book Review

Reviewed by Lois J Wickstrom for Readers' Favorite

Many children want to buy things that their families can’t afford. Ethan’s Big Business Plan, written and illustrated by Yu-Ting Hung and Ethan Hsu, shows the basic steps necessary to start your own business, to earn your own money if you are a child who wants to buy things. The authors explain the basic rules of business. First: make sure you charge enough to cover your expenses so you don’t lose money. Second: since you need to sell the product, you have to make something people want, and making it should be something you enjoy. In addition, the book explains the importance of paying your assistant and donating part of your profits to charity.

Ethan wants a toy racing car. His mother tells him he already spent his money. The cute illustrations in Ethan’s Big Business Plan show Ethan’s mom dragging him past the store window. That store shows key points of selling: display your merchandise in an attractive way, and make the price clear. Ethan gets an idea. He can sell something and earn the money to buy the toy he wants. In the course of the story, he learns not only how to make and sell his product, but he also learns new values that make the toy racing car seem less important. Yes, he earns enough to buy the toy he wanted, but with his new values, he chooses other ways to spend the money, including paying back his mother for the supplies, saving money for his next project, and buying something he wants.