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Reviewed by Danita Dyess for Readers' Favorite
When Steve Werner entitled his book Going Up: Proven Strategies for Reaching Higher Levels in Business, he was serious about converting your mediocre business into a flourishing enterprise. Werner’s succinct compendium of business secrets contains step-by-step advice from 15 gurus. He explains that your marketing efforts are based on old-school techniques, encourages you to ask your client three questions that will increase profits on every sale, and emphasizes the significance of understanding your Unique Advantage. Most importantly, he clarifies the pivotal difference between a regular client vs. a perfect one. But his highly-sought-after advice doesn’t stop there. Contributors educate and engage you with tips for marketing psychology, brand management, lead generation, customer retention, email marketing, etc. Learn the little-known techniques they don’t teach you in business school and achieve the pinnacle of success.
The concept of having one book filled with advice from various leaders representing every aspect of business management is brilliant. The pace is fast with in-depth explanations, examples and takeaways. It demystifies the formula for business success. Steve Werner, president of Live To Win Coaching, is an iconic business coach with an impressive 30-year track record. He fully admits that his business collapsed, but that was the catalyst that led to his breakthrough. He is the founder of The Real Results Now Method.™ He is also the author of The Titan: A Business Parable with Time Travel. Going Up: Proven Strategies for Reaching Higher Levels in Business is a must-have for any business owner.