Reviewed by Irene Valentine for Readers' Favorite
Grind: A No Bull-shit Approach to Take Your Business from Concept to Cashflow by Michael J. McFall is written in a fun, engaging, and direct way. After moving home following a couple of meaningless jobs, Mike found himself working at a coffee shop in Lansing, Michigan. Starting as a minimum-wage barista, today Mike is co-CEO of BIGGBY® COFFEE which has over 250 stores in nine states. Mike authentically and boldly shares many of his experiences in an entertaining style, highlighting his energy, focus, and customer service obsession. His practical, non-academic principles prioritize revenue and sales above all else.
In the first chapter, Mike challenges the start-up entrepreneur to do a self-awareness due diligence. You are the most important factor. Can you figure out (and model your team as you grow) how to sell an enormous amount of product at a profit? He advises you to stay connected to your core business by scheduling six hours 'on the floor' every day. Developing a consistent cash flow is critical. Never forget you are a for-profit business. Ensure your customers love your products and the way you make them feel. Then intentionally ask them to tell others about you and your business. Their promotion of your business is your best advertising.
I enjoyed reading Mike McFall’s book Grind. It is well written, with many gems to apply in my own business. His uncommon insights will serve start-up entrepreneurs to identify core factors for success. Business owners will also enjoy Mike's candor as they revisit and hone their success strategies. Mike says, "One of the strongest ways to build your business is to make sure you are focused on bringing joy every minute of every day."