Ray Palla worked twenty-seven years, from the age of fifteen as a broadcast news reporter for several top-rated Texas radio stations including KVET/KASE in Austin and KIKK AM/FM in Houston. In 2016 Ray was nominated for inclusion in the Texas Radio Hall of Fame.
Palla began programming computer software applications in 1988. In 2001 he founded INSONA Corporation, a consulting firm for the information technology industry. In 2015 INSONA began hosting Palla's creation, INSONA Author Alliance Network, a collaborative platform for authors, editors, cover artists, illustrators, video producers, and publishing professionals in the field of literature self-publishing.
During his journalism career, Ray interviewed astronauts who walked on the moon like Edwin (Buzz) Aldrin and the late Neil A. Armstrong; U.S. Senators, Governors, Lieutenant Governors, and a host of other influential notables including musicians, actors, comedians, sports legends, and everyday people. He also boasts awards for several national advertising campaign jingles for customers that include: Ford, Purina, and Exxon.