How to Buy a Gorilla

Getting the Right Muscle Behind Your Advertising Efforts

Non-Fiction - Business/Finance
256 Pages
Reviewed on 10/01/2017
Buy on Amazon

Author Biography

David is a business and marketing consultant, a natural innovator and a problem solver. His career in marketing communications spans more than two decades during which time he has worked with two of the world’s largest advertising networks in Grey and Ogilvy & Mather and for some of this biggest brands and brand owners including Unilever, Ford, GlaxoSmithKline, Nestle, American Express and BP.

In 2003 David joined Ogilvy Russia as Group Managing Director. In less than four years Ogilvy Russia had become WPP’s largest creative group in the Russian Federation, increasing agency revenues by more than 500% and client satisfaction to its highest ever levels.

Returning to the UK, David founded the marketing consultancy and intermediary, Salt Partners. While working for clients such as the Post Office, Bayer, BMI Healthcare and several leading creative and media agencies, he developed the strategic framework that would become The Monkey House and wrote How to Buy a Gorilla, renaming his business after the book in 2017.

David lives in the UK in a village called Bodicote in Oxfordshire with his wife, Olga; his son, Daniel; a Russian Welsh terrier, a whippet called Molly and a couple of chickens.

    Book Review

Reviewed by Christian Sia for Readers' Favorite

I can’t review this book without stating how it caught me off guard. I had picked it to read, poised to write a review condemning the sale of gorillas, but little did I know it would turn out to be one of the best things I would read on the art of advertising. Using wonderful real life examples and symbols that readers can easily understand, How to Buy a Gorilla: Getting the Right Muscle Behind Your Advertising Efforts by David Meikle offers compelling tips and insights on how to get noticed in the highly competitive and saturated advertising marketplace. In this slim but powerful book, the author demystifies the marketing mystery and leads readers into new strategies for creating marketing ideas that win, ideas that align with the values of the links between agency, procurement, and marketing.

This book and the superb presentation of ideas are proof that the author knows what he is talking about. Either he is a very successful marketer or just a brilliant mind that has studied marketing science for a long time. It is interesting to notice how the author weaves practical examples and personal experiences into the book, keeping the writing flawless, with pithy sentences and insightful passages that are as delightful as they are motivating. There is a lot for readers in this book, especially marketers and businessmen and businesswomen, with every page filled with powerful lessons and strategies. How to Buy a Gorilla: Getting the Right Muscle Behind Your Advertising Efforts is required reading for anyone looking to transform their business through effective marketing. David Meikle is a master at what he does and he speaks about it in a way that will have readers wanting to try his strategies.