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“How to Write Your First Business Plan: With Outline and Templates Book” by Boomy Tokan is the definitive guide to transforming your entrepreneurial ideas into a business proposal that attracts investors. Drafting a business plan can be daunting. But if you have an expert explaining the five parts, e.g., executive summary, marketing, operations, financial and appendices, then you are destined for success. Tokan says that the key is the marketing plan because it includes crucial research about the industry, your competitor’s strengths and weaknesses, demographical consumer data and promotional strategies. They greatly affect the other four areas. You should set your prices based on the value of your service – not the cheapest rate. Readers will also learn where to locate pivotal information and how to create a PowerPoint Business Plan.
I chose “How to Write Your First Business Plan: With Outline and Templates Book” because I noted the simplicity of Tokan’s professional guide; it was succinct and easy to read. I appreciated his detailed explanations and examples. Boomy teaches courses for the disadvantaged at the Newham Business Start Up in London. He has written over 100 articles for Ezine.com. One of his three books is “How to Raise Money for Your Business: The Ultimate Guide for Start Up Businesses.” He is a business seminar speaker and instructor of various business planning programs at City University London. “How to Write Your First Business Plan: With Outline and Templates Book” is highly recommended.