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Reviewed by Ruffina Oserio for Readers' Favorite
Marketing for CEOs: Death or Glory in the Digital Age by Ben Legg is a powerful tool not only for CEOs, but for all marketing professionals who want to increase sales and build a base of very loyal customers. This book answers the question: What does it take to successfully reach out to customers in today’s digitized, competitive, and complex marketing arena? Drawing from his rich experience and from research, the author and keynote speaker offers powerful points and strategies that will allow leading marketing personnel to adapt a winning approach to business. The author makes references to thinkers in this age, brings in research results from trusted agencies, and powerfully integrates today’s digital culture into an innovative approach to marketing that will certainly revolutionize any business.
Ben Legg’s writing is beautiful and the style is very accessible, which allows the message of the book to get to readers without any problem. The voice is powerful and confident — perhaps because the author speaks from his vast experience. I enjoyed the part where the author makes the shift in the marketing game, indicating that it isn’t a cost center — which has been the mistake of many marketing professionals — but an investment, “focused on value creation.” The chapters are short, with titles and segments that allow the reader to easily scan and choose what they want to read. Yes, this book will offer CEOs and CMOs the secrets to transforming the marketing part of their business and tapping successfully into new marketing opportunities. Marketing for CEOs: Death or Glory in the Digital Age is one of the best books I have read on marketing for many years.