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Reviewed by Mamta Madhavan for Readers' Favorite
Sales Demystified: An Insider's Guide To Building Better Sales Professionals by Steve Rangoussis provides insights on sales professionals' development. The book is divided into two sections; the first section is focused on the front-line sales rep, and the second section looks at sales leaders. Miserable sales leadership and average sales performers can become better through good coaching. The techniques and strategies give good suggestions and career advice and show readers various technologies and how they work in the sales world. The author shares the ten commandments of sales success and dives deeply into each commandment, making the foundation of successful selling strong and solid. The book clearly delivers what is required to achieve sales results that are long-lasting and sustainable.
I like the manner in which Steve Rangoussis has handled the topic; methodically and extensively, making it easy for readers to comprehend his tips and tools and apply them to their sales skills. The author's experience in this field for many years makes his suggestions palpable to readers, especially when it comes to selling, how to build relationships, and how the customer and their needs are important. Sales Demystified is helpful not only to salespeople but also co-workers who are not in sales, software engineers, those in finance, or company founders, serving to demystify what happens in the sales world. The blind spots have been addressed and the insights can be put into practice for personal growth and company achievement. It is a good book for salespeople to own as it will help them build their sales career by avoiding pitfalls and doing the right things in their professional journey.