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Reviewed by K.C. Finn for Readers' Favorite
Selling With Heart: Growing Your Business With Authenticity and Trust is a work of non-fiction in the marketing and business development genre. It is suitable for all ages and was penned by author Kym Cousins. This highly engaging book explores how the reader can create a meaningful connection with potential clients in the age of social media and online selling. With a focus on attracting new customers as well as retaining loyal ones, the book aims to promote a winning mindset for sales-based professionals. Above all, the book encourages readers to determine their own values in order to develop their authentic sales techniques.
Author Kym Cousins has crafted a wonderfully modern approach to sales which also takes the most valuable and often lost elements of the past with it. One of the things I enjoyed most about the work was its personal narrative, which encourages the central message of the author even more in the sense of feeling that you are being spoken to on a one-to-one basis. The organization of the contents is also a really excellent feature as it makes the work accessible and easy to reference to go back to practical points that a budding businessperson may want to put into action. What results is a comprehensive and highly approachable guidebook. Overall, I would definitely recommend Selling With Heart: Growing Your Business With Authenticity and Trust to both would-be sellers and those already in the business for its wealth of helpful advice and easy to access material.