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Reviewed by Faridah Nassozi for Readers' Favorite
Many businesses have turned away from the traditional marketing channels and opted for digital marketing. Unfortunately, most businesses do not get the results they hope for, because they do not know how to position their online content to attract maximum visibility. However much content you put out there, as long as no one can find it, it is a waste of time. So how do you keep your brand alive online and in the face of your target audience? John Jantsch and Phil Singleton, through their book titled SEO for Growth - The Ultimate Guide for Marketers, Web Designers & Entrepreneurs, give in-depth guidance on how to utilise search engine optimisation to achieve your online presence goals and grow your business.
SEO for Growth - The Ultimate Guide for Marketers, Web Designers & Entrepreneurs by John Jantsch and Phil Singleton is not one of those 'quick and dirty' internet guides. It is, instead, a detailed guide that seeks to give its readers a complete understanding and appreciation of SEO and its significance as a marketing tool. The authors do not just throw around random tips, but rather take you through a step by step analysis and explanation of SEO so you can understand its significance and application. It is very clear from the knowledge shared that they have an in-depth understanding of the subject. By the time you are done reading this book, you will have renewed understanding of SEO and you will be better positioned to leverage the marketing opportunities it presents.