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Molly has worked in the field of massage since 1981 in many capacities. She began with a solo private practice where she started from scratch, making it up as she went along which inspired a lot of the content of this book. After eight years of working by herself she expanded the business into a spa that included aesthetics and a gift shop and moved it to an elegant shopping center next to a big hotel where she employed other therapists and enjoyed having a team to forge on with her on this unfolding journey. In addition to that she has practiced massage in medical offices and in a number of resorts in the Sonoma/Napa wine country where she lives.
Molly also became a hypnotherapist because she wanted to help people relax mentally as well as physically. She incorporated hypnosis into her practice, sometimes doing separate sessions of hypnosis and sometimes doing hypnosis first to relax the mind followed by massage to relax the body. She has recently been a co-creator of Travel Whisperers, making guided visualization recordings to help people sleep while traveling. They can be found at www.travelwhisperers.com. She also makes guided visualization recordings for massage therapists. To learn more visit: www.successfulstrokes.com.
Reviewed by Katelyn Hensel for Readers' Favorite
Molly Kurland, massage professional, has shared her knowledge and wisdom in her new book, Successful Strokes: A Realistic Guide to Creating a Lucrative Massage Business. The book takes us through the process of navigating the trials and tribulations of starting your own massage business. Covering everything from basics in marketing to accounting, to avoiding burnout, this book is well thought out, helpful, and probably a good bet for anyone looking to start their own business. One of the things I was not expecting to read about was the possibility of dating your clients. For some reason it never occurred to me that it could come up, but it makes sense. I would never know how to respond to someone asking me out after a massage...but Molly does a good job explaining how to navigate those tricky waters.
The addition of links and websites that you can use for additional tools in your own progress and success was very nice. I particularly enjoyed the friendly and approachable tone that Molly takes in her writing. You really feel like she cares about you and making your business successful. Her knowledge and accessibility make her a great author, particularly for the self-help variety of books. Successful Strokes offers insightful tips and tricks that a seasoned veteran of the massage business has learned along her own journey. Molly supplies materials, lists, and appointment schedule examples to help even the most novice massage therapist get started. Many of the tips were also helpful to an entrepreneur not involved with massage, just business. Overall, a great read for any business-minded masseuse!
