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Reviewed by Carla Trueheart for Readers' Favorite
In reading T-Shaped Marketing for Authors by Kim Staflund, I could tell right away that a wealth of value would be included in the book. The contents focus mainly on the marketing end of book publishing, with different strategies to use for book promotion and gaining sales. This is an area most writers need help with, as book marketing is always changing and there are always new methods to use in the age of the internet. Included in the book are ways to understand the difference between price-based marketing and value-basked marketing. The reader will also learn about Google algorithms and rewards points to websites that post new information on a regular basis. While this book was not a long read, it was packed with information that any author should take the time to look over and assess for value.
I was so glad author Kim Staflund wrote about the benefits of blogging. This would include writing key word rich blog articles and sharing the blogs on social media, which is extremely beneficial to any author and is an area overlooked by many in the writing business. Many areas of book promotion were discussed, including blogging, and these marketing strategies are important to any author promoting a book. Even after studying this topic, taking classes, and reading many books on marketing, there were still points in T-Shaped Marketing for Authors that I did not know. I recommend the book to authors and feel the unique content is definitely worth checking out!