T-Shaped Marketing for Authors

Non-Fiction - Writing/Publishing
39 Pages
Reviewed on 04/02/2017
Buy on Amazon

This author participates in the Readers' Favorite Book Review Exchange Program, which is open to all authors and is completely free. Simply put, you agree to provide an honest review an author's book in exchange for the author doing the same for you. What sites your reviews are posted on (B&N, Amazon, etc.) and whether you send digital (eBook, PDF, Word, etc.) or hard copies of your books to each other for review is up to you. To begin, click the purple email icon to send this author a private email, and be sure to describe your book or include a link to your Readers' Favorite review page or Amazon page.

This author participates in the Readers' Favorite Book Donation Program, which was created to help nonprofit and charitable organizations (schools, libraries, convalescent homes, soldier donation programs, etc.) by providing them with free books and to help authors garner more exposure for their work. This author is willing to donate free copies of their book in exchange for reviews (if circumstances allow) and the knowledge that their book is being read and enjoyed. To begin, click the purple email icon to send this author a private email. Be sure to tell the author who you are, what organization you are with, how many books you need, how they will be used, and the number of reviews, if any, you would be able to provide.

    Book Review

Reviewed by Carla Trueheart for Readers' Favorite

In reading T-Shaped Marketing for Authors by Kim Staflund, I could tell right away that a wealth of value would be included in the book. The contents focus mainly on the marketing end of book publishing, with different strategies to use for book promotion and gaining sales. This is an area most writers need help with, as book marketing is always changing and there are always new methods to use in the age of the internet. Included in the book are ways to understand the difference between price-based marketing and value-basked marketing. The reader will also learn about Google algorithms and rewards points to websites that post new information on a regular basis. While this book was not a long read, it was packed with information that any author should take the time to look over and assess for value.

I was so glad author Kim Staflund wrote about the benefits of blogging. This would include writing key word rich blog articles and sharing the blogs on social media, which is extremely beneficial to any author and is an area overlooked by many in the writing business. Many areas of book promotion were discussed, including blogging, and these marketing strategies are important to any author promoting a book. Even after studying this topic, taking classes, and reading many books on marketing, there were still points in T-Shaped Marketing for Authors that I did not know. I recommend the book to authors and feel the unique content is definitely worth checking out!