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Reviewed by Mamta Madhavan for Readers' Favorite
The Arab Business Code by Judith Hornok is an engaging book that gives valuable insights about the author's findings using the case studies of successful international companies and Arab businesspeople. It offers techniques and strategies that will help readers to strengthen their socio-economic competency and enhance their attentiveness while dealing with Arab people. The way the GCC (Gulf Cooperation Council) handles their business has always been conventional and that makes this book timeless. The author also speaks about the three recurring patterns of behaviors and inner attitudes that always come out during diverse situations which play a great role in their success factor. For all those readers who are ready to work in any of the GCC countries, the author shares three different tools they can combine when it comes to dealing with the mental state and attitudes of managers and co-workers.
The Arab Business Code is interesting and the tips and tools can be incorporated into a workspace with ease. I liked the concept of The Seven Emotional Hinderers - Frustrated Expectation, Incensed Anger Rascal, Relentless Judgement, Aggressive Inner Critic, Insatiable Greed, Paralyzing Fear, and Bloated Ego. The author's creations and her approach to the topic will help readers planning to work there to take the right steps. There are practical measures; a toolkit that provides easy-to-learn and simple-to-use techniques that are handy in doing business there and in achieving success. There is a lot of information for readers and Judith Hornok handles it in a structured and methodical way. This makes it easy for readers intending to do business in the GCC countries to comprehend and overcome the barriers of doing business there.