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Reviewed by Asher Syed for Readers' Favorite
The Art of Lifelong Customers by Mihaela Akers is a non-fiction business guide in which the author harnesses experience and expertise to create a book to serve as “The field guide to growing profitable and fulfilling customer relationships.” Akers begins with a look into their upbringing in post-communist Romania and the impact their father's micro-business had on their professional outlook. Broken down into thirteen distinct and interconnected chapters, Akers pinpoints key areas for success. These include topics such as Who Goes First, Strangers or Customers? to aid in an often misunderstood prioritization, Gifts That Make a Difference and how to show sincere appreciation in a meaningful way, and Authenticity, a chapter that stresses the importance of finding your own formula that aligns with who you are and what you like.
The world is flush with small businesses trying to find their footing in a saturated consumer market, made more so by a two-year global pandemic where many took advantage of the time at home to finally bring their ideas to the forefront. The Art of Lifelong Customers is a fantastic way to help stand out in the crowd, whether the business is a kitchen table start-up or a multinational enterprise. Mihaela Akers has solid ideas, and I personally found Speak Differently to Different Customers to be the standout. As a high-end retailer of luxury home goods, I have noticed that I seem unable to convert queries into sales from individuals who may not be as comfortable approaching us as those who are older and more relaxed with their disposable income. I'm reviewing the wording of the responses I've sent and can immediately see through fresh eyes that they lack a warmth that may have otherwise welcomed a buyer in. This is an excellent guide and I have no doubt at all that those reading and implementing Akers' advice will find value in them, as I have. Very highly recommended.