The Content Marketer's Blog Post Playbook

Your step-by-step guide to writing blog posts that drive sales

Non-Fiction - Marketing
191 Pages
Reviewed on 01/31/2020
Buy on Amazon

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Author Biography

Hi, I’m Kelly Wade, a marketing specialist and author of 10 books. I help businesses win more sales and generate sustainable growth.

Writing reader-first, search engine friendly blog posts that drive traffic and push readers through the sales funnel is one of my specialities. Importantly, unlike other blogging ‘experts’ that stopped writing in the nineties and naughties, I’m still actively blogging for clients today under the current search algorithms, and my blog posts still get real results.

For example, within a year of publication, two blog posts I recently created for a small business client have each become so popular they are (at the time of writing) each attracting more visitors than the business’s homepage and between them are generating 61.6% of the business’s total website traffic.

This book distils my content writing expertise. You couldn’t be in safer hands!

    Book Review

Reviewed by Richard Mac for Readers' Favorite

The Content Marketer's Blog Post Playbook by K. M. Wade first takes the reader through the basics of understanding the value of blogging or, better yet, creating content to help the sales cycle, the different ways blogs can be used from attracting leads to using it for affiliate marketing, and finally different types of posts from list-based posts to newsjacking. It is all done in clear and well-explained terms, giving more specific instructions regarding how and why to use various methods of content curating and recycling. The overall structure of the book is excellent, and it will serve both new and mature bloggers alike.

I tried blogging about 5 years ago, and while interesting, it has a chore to produce content regularly, and often with no reward and even spam comments in some of my articles. I do have e-marketing and a fair knowledge of blogging… or so I thought. What caught my eye in this book is the different ways in which you can easily generate or re-use content. So there is a focus here not so much on writing new content but on how to use existing content. This in itself made The Content Marketer's Blog Post Playbook by K. M. Wade very worthwhile for me, given my past experiences. I was very pleased with this book and it has encouraged me to try blogging again, especially using some of the easier options such as newsjacking. If I find the blog takes off with traffic, I can then mature it further with some of the more dedicated methods covered in the book. My thanks to the author for putting such a well-articulated book together.