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Reviewed by Mamta Madhavan for Readers' Favorite
The New Startup: A Modern Guide to Launching a Business Quickly and with Minimal Cost by David Pike is a useful tool that provides a concrete step-by-step guide to starting a business. This book is not the usual read when compared to the many texts available about entrepreneurship as it provides more concrete steps instead of anecdotal stories, introduces novel thinking, and highlights the latest tools that should be used, including ones introduced in the previous year. The tips and techniques will not only teach readers to start a successful business, but will also teach them to test an idea, turn it into a business with less capital, and ensure that it succeeds.
What makes this book interesting and a must-read is because it makes a complicated process look simple and easy. The valuable insights and new marketing ideas will help all those who have launched a business to become successful. The author helps readers to follow entrepreneurial dreams in a simple and easy way, with excellent suggestions that are helpful to not only stay motivated but also to execute these properly. The topic is relevant and will benefit many readers who already have a business or are looking to start one because of its fresh marketing ideas. Reading this book will keep readers motivated with new ideas that can be tried out when it comes to improving their business. The author handles the topic methodically, which will definitely give confidence to many readers to start their own business, especially those with good ideas but who lack the skill to execute these ideas.