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Reviewed by Nandita Keshavan for Readers' Favorite
The Video Effect is an excellent book which covers several aspects of video marketing. It’s an extremely thorough guide and I would highly recommend it for anyone interested in video marketing, which is nowadays a key tool for internet marketing. It is full of facts and tips and is very well formatted and illustrated. Author Nigel Camp has done a wonderful job in writing this comprehensive guide which goes into great detail on many aspects of making and sharing videos.
The contents page shows how extensive the book is as it summarises the many areas covered. There are several examples given to illustrate the impact of video marketing and there are so many advantages for “the video effect” on a successful campaign. Nevertheless, Camp also touches on the potential caveats of video marketing and how important it is to have good quality videos in order to achieve the desired positive response. From getting the best equipment, to making videos and sharing them, there are so many considerations at every stage. This is a step-by-step guide which lists pros and cons, do’s and don’ts, and outlines clear strategies for all stages of video marketing. Useful definitions and links are given at the end of the book. It’s written in an easy to follow style and includes several important facts and useful tips such as software and equipment recommendations, and easy to remember approaches which simplify the process of shooting market-worthy videos.
It’s so thorough that it would greatly appeal to people interested in learning the art of video making for themselves. With a keen eye for detail and also for the big picture, Nigel Camp has demystified “the video effect” and summarised many years of tried-and-tested experience for beginners to grasp effectively.