Totaled

The Billion-Dollar Crash of the Startup that Took on Big Auto, Big Oil and the World

Non-Fiction - Business/Finance
358 Pages
Reviewed on 09/04/2017
Buy on Amazon

This author participates in the Readers' Favorite Book Review Exchange Program, which is open to all authors and is completely free. Simply put, you agree to provide an honest review an author's book in exchange for the author doing the same for you. What sites your reviews are posted on (B&N, Amazon, etc.) and whether you send digital (eBook, PDF, Word, etc.) or hard copies of your books to each other for review is up to you. To begin, click the purple email icon to send this author a private email, and be sure to describe your book or include a link to your Readers' Favorite review page or Amazon page.

This author participates in the Readers' Favorite Book Donation Program, which was created to help nonprofit and charitable organizations (schools, libraries, convalescent homes, soldier donation programs, etc.) by providing them with free books and to help authors garner more exposure for their work. This author is willing to donate free copies of their book in exchange for reviews (if circumstances allow) and the knowledge that their book is being read and enjoyed. To begin, click the purple email icon to send this author a private email. Be sure to tell the author who you are, what organization you are with, how many books you need, how they will be used, and the number of reviews, if any, you would be able to provide.

    Book Review

Reviewed by Anne-Marie Reynolds for Readers' Favorite

Totaled: The Billion-Dollar Crash of the Startup that Took on Big Auto, Big Oil and the World by Brian Blum tells the incredible story of how an electric car start-up company, called Better Place, shot up and then fell back to earth with a crash. Everyone wants to know why. After all, this was the technology that was going to change the entire world. CEO Shai Agassi appeared everywhere, on television, at TED talks, and he had world leaders jumping to join him. Yet, within a few years, Better Place was gone, a victim of the recession, corporate scandal, and disruptions in technology. There are many theories about what went wrong, but this is the truth, the real story behind the crash of Better Place.

Totaled: The Billion-Dollar Crash of the Startup that Took on Big Auto, Big Oil and the World by Brian Blum is one of those stories that I didn’t think I would enjoy but, wow, what a story! This is a fascinating look at the ups and downs of Better Place, of where and why it all went wrong. It is a complicated story and there are many players in it - lose a second and you will lose the thread! It’s a real page-turner and an eye-opener, clearly and concisely written and an absolute must-read for those who like to read about startup companies, especially those in the technical world, and for those who are interested in dirty politics. Better Place wanted to change the world and they certainly did – just not in the way they had hoped!