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Reviewed by Ruffina Oserio for Readers' Favorite
Unleash Possible: A Marketing Playbook That Drives Sales by Samantha Stone is a must-read for marketers, a book from a highly successful professional in the field, someone who’s discovered something more fascinating in marketing than billboards and television commercials. In a highly competitive marketing environment, characterized by a cornucopia of technology, applications, and marketing tools, the author delivers cutting edge solutions that will help marketers cut to the chase, identify their market, and win it. From cultivating the ability to make an impact which really attracts high performers, to targeting the right audience, to understanding buyer attitudes, this author provides powerful insights, actionable steps, and tools that drive success in marketing.
Samantha Stone’s book is the marketing guide you need to thrive in a complex marketing environment, empower your sales team, and create more revenue. I enjoyed the straightforwardness of Samantha’s style and the ease with which she explains concepts that can otherwise seem complex and difficult. She weaves her personal experiences into the book in an interesting way and this adds more value to the already positive, inspiring and enjoyable reading experience. This book is packed with a lot of practical wisdom and the reader has something to learn on each page. The writing is focused and not stuffed with irrelevant material. Unleash Possible: A Marketing Playbook That Drives Sales is a must-read message from someone who knows what it takes to succeed in marketing and who delivers it in a way that is both accessible and entertaining. This is one of the best gifts for marketers this year.