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Reviewed by Leonard William Smuts for Readers' Favorite
The business environment is changing rapidly and the old paradigm is no longer valid amid the chaos and uncertainty. In addition, the pace of change has speeded up and the past is no longer a reliable guide to the future. Unsettled Disruption is a step-by-step guide to navigating the evolving path of purpose-driven innovation. In an increasingly unpredictable world, it is a question of innovate or die. There are new technologies and new methodologies, both of which call for adaptation. Juana-Catalina Rodriguez examines trends in this volatile arena and offers sage advice. She points out that technology is not an innovator in itself, merely a tool to do things differently. Innovation may well be a new product or idea, but disruption involves a new working model. The differences between the relative inflexibility of established incumbents are contrasted with the new entrants, who have lower overheads and more freedom to adapt, but may face barriers to entry. Complacency is also a barrier to change. Self-disruption is offered as a means to overcome this inertia.
Unsettled Disruption is a reflection of the need to react quickly as new trends develop. Juana-Catalina Rodriguez calls on her wealth of experience as both entrepreneur and 'intrepreneur' to analyze a complex and unfolding world, where thinking outside the box is vital. Many actual business models involving familiar names are reviewed, with the reasons for success or failure highlighted. New challenges include the aftermath of the COVID-19 pandemic, plus the rise of artificial intelligence, whose impact is not yet clear. We are reminded that disruption is a process and not an event. Trends are analyzed, such as the changing values of society, social justice, and ecology. Numerous charts are included to assist readers in understanding the shifts taking place, while the list of references is impressive.