Winning Digital Customers

The Antidote to Irrelevance

Non-Fiction - Business/Finance
400 Pages
Reviewed on 10/25/2021
Buy on Amazon

This author participates in the Readers' Favorite Free Book Program, which is open to all readers and is completely free. The author will provide you with a free copy of their book in exchange for an honest review. You and the author will discuss what sites you will post your review to and what kind of copy of the book you would like to receive (eBook, PDF, Word, paperback, etc.). To begin, click the purple email icon to send this author a private email.

This author participates in the Readers' Favorite Book Review Exchange Program, which is open to all authors and is completely free. Simply put, you agree to provide an honest review an author's book in exchange for the author doing the same for you. What sites your reviews are posted on (B&N, Amazon, etc.) and whether you send digital (eBook, PDF, Word, etc.) or hard copies of your books to each other for review is up to you. To begin, click the purple email icon to send this author a private email, and be sure to describe your book or include a link to your Readers' Favorite review page or Amazon page.

This author participates in the Readers' Favorite Book Donation Program, which was created to help nonprofit and charitable organizations (schools, libraries, convalescent homes, soldier donation programs, etc.) by providing them with free books and to help authors garner more exposure for their work. This author is willing to donate free copies of their book in exchange for reviews (if circumstances allow) and the knowledge that their book is being read and enjoyed. To begin, click the purple email icon to send this author a private email. Be sure to tell the author who you are, what organization you are with, how many books you need, how they will be used, and the number of reviews, if any, you would be able to provide.

    Book Review

Reviewed by Cecelia Hopkins for Readers' Favorite

Winning Digital Customers by Howard Tiersky offers invaluable advice on staying relevant in a digital age. Chapter One commences with a discussion of the enthusiasm we feel for brands and products that successfully create a sense of connection with customers. Chapter Two explains the stages of Digital Evolution, then Chapter Three explains how digital transformation helps a business retain relevance, achieve cost efficiency, and attract employees. Chapter Four suggests convenience and personalization are key benefits to a digitalized product, while Chapter Five emphasizes the importance of a customer focus. Chapters Six to Ten discuss customer research and understanding the customer experience. Chapters Eleven to Fifteen workshop putting ideas into action, using innovation and “Design thinking”. Chapters Seventeen and Twenty-One discuss optimization, giving examples on making things work and combatting resistance to change.

Winning Digital Customers by Howard Tiersky is a readable and informative guide, providing insight into the reasons why some businesses successfully negotiate the digital age and others do not. The book also provides an interesting study into organizational culture and outlines the process of surviving transformation. Tiersky writes with authority and experience, covering material that would be appreciated by a business owner or corporate trainer. The book is illustrated with diagrams and flowcharts that make the explanations clear enough for any reader to comprehend. The occasional amusing anecdote lightens the mood and makes the business information relative and accessible. I recommend Winning Digital Customers by Howard Tiersky to anyone who enjoys reading non-fiction and learning about the economy.