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Carla D. Bass, Colonel, USAF (Ret) served 30 years' active duty and another 13 years with a federal agency. The ability to write powerfully was central to her success.
A pivotal moment occurred when Carla assumed command of a 480-person unit, then most losing in statewide quarterly and annual professional awards. Talented troops were routinely losing, their careers impeded, because supervisors couldn’t compose strong nominations. She transformed her unit into the one to beat. How?
Carla created her unique writing methodology and taught her troops to write! So acclaimed was her program, she instructed thousands of Air Force members for the next 15 years. This experience promulgated her battle cry, “Powerful writing changes lives!”
Throughout her career, she authored products sent to the White House, Congress, ambassadors, and generals, She composed hundreds of performance reviews, award nominations, budget justifications, talking points, and executive memoranda. She authored and delivered succinct presentations to individuals for whom five minutes was significant.
Upon retirement, Carla authored the book “Write to Influence!” – now in its second edition – which amassed five national-level awards in the categories of business & career, education & training, and marketing.
Carla now shares her expertise with wide-ranging audiences that include government agencies, corporations, private business, and NGOs.
The core lesson, "Powerful writing often tips the balance between success and failure. Learn to tip it in your favor!" Carla helps clients open doors to opportunity via workshops, webinars, and individual coaching programs.
Reviewed by Vernita Naylor for Readers' Favorite
Writing can be challenging and scary yet rewarding, whether you're creating a proposal, grant, or resume. When writing, you must keep the purpose of the written material at the forefront - to influence an audience. With Write to Influence! by Carla D. Bass, Colonel, USAF (Ret), you can overcome any of these obstacles. Carla has taken nuggets from her training programs to develop this power-packed second edition that is designed to be your go-to guide for any type of writing assignment. The reader will learn through Carla's processes and procedures everything necessary about becoming a successful writer - from developing a solid framework and word sculpting to learning the essential elements for writing to influence your intended audience. This book is a must and highly recommended.
I loved Write to Influence! because Carla D. Bass does not overwhelm the reader but instead provides the material in bite-size chunks that are easy to learn and digest. The way that she structured the material gives the feeling of an instructor or educator guiding you through the process and being right by your side, step by step, as you formulate your written piece. Carla really breaks it down and challenges the reader on how to create a bid proposal, grant, report or resume, and much more but she doesn't stop there. To ensure that the reader thoroughly understands the material, she gives a quiz and exercises to test your skills at the end of the book. With this type of book in your library, you can't go wrong. Enjoy!
