The Relationship Economy

Building Stronger Customer Connections in the Digital Age
By John R. DiJulius III

Technology is becoming increasingly important in our society, and it has a significant impact on our habits and relationships. And yet, there is one single ability that technology cannot replace: building strong customer relationships. Empathy with customers and generating trust are still the core of...

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The Complete Guide to Facebook Advertising

By Brian Meert

It is rare for me to define a book as a “definitive guide.” However, Brian Meert’s The Complete Guide to Facebook Advertising deserves this title. This is an updated edition of the book, necessary considering how Facebook has changed in the last few years. Written...

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The 1-Page Marketing Plan

Get New Customers, Make More Money, And Stand out From The Crowd
By Allan Dib

Allan Dib’s The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd is one of those books that should have a place on every businessperson’s shelf. It addresses busy or lazy entrepreneurs who have no time to create a...

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The Chameleon

Life-Changing Wisdom for Anyone Who Has a Personality or Knows Someone Who Does
By Merrick Rosenberg

Merrick Rosenberg has authored a very interesting illustration of personality style theory in The Chameleon: Life-Changing Wisdom for Anyone Who Has a Personality or Knows Someone Who Does. There are many theories and adaptations of the four personality styles and tests to determine the styles,...

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The Right Staff

Keep the Best - Free the Rest
By D A Spence

D. A. Spence’s The Right Staff is a short but informative book that every businessperson out there will find useful. Through a series of examples, tips, and tests, Spence leads entrepreneurs through what is at times the most difficult aspect of their job: the choice...

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Tightrope

Marketing Differentiation for New Businesses
By Duane vK. Lamb, MMBA

Tightrope: Marketing Differentiation for New Businesses is a work of non-fiction aimed at new business entrepreneurs who are seeking growth in today's complex market. Penned by author Duane vK. Lamb, MMBA, this short but detailed volume of advice uses the metaphor of the tightrope to...

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Teaching Kids to Buy Stocks

Stories and Lessons for Grown-Ups
By J. J. Wenrich

Teaching Kids to Buy Stocks: Stories and Lessons for Grown-Ups is a nonfiction educational finance book written by J. J. Wenrich. The author has been in the investing business for over 20 years; he's a Certified Financial Planner and motivational speaker. The author’s interest in...

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The King of No

A Financial Firefighter
By Loyall Wilson

The King of No: A Financial Firefighter by Loyall Wilson follows the work of a financial firefighter. The author has held several positions in the company, including Executive Vice President and Chief Compliance Officer, Chief Anti-Money Laundering Officer, and Chief Cyber Security Officer, but...

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The Millennial Way Home

An Invested Millennial Guide on buying Your First Real Estate Property
By Jeremy Kho

The Millennial Way Home: An Invested Millennial Guide on buying Your First Real Estate Property is a nonfiction business/finance guide written by Jeremy Kho. In his About the Author section, Kho describes himself as “a self-published author, an individual investor, an engineer and an online...

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The Titanic Effect

Successfully Navigating the Uncertainties that Sink Most Startups
By Todd Saxton, M. Kim Saxton, Michael Cloran

The Titanic Effect by Todd Saxton, M. Kim Saxton, and Michael Cloran is a non-fiction business book meant for entrepreneurs. In this book, Todd, Kim, and Michael have compared the sinking of the famous ship, the Titanic, after its collision with an iceberg to running...

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