Using Behavioral Science in Marketing

Drive Customer Action and Loyalty by Prompting Instinctive Responses
By Nancy Harhut

Using Behavioral Science in Marketing (Drive Customer Action and Loyalty by Prompting Instinctive Responses) by Nancy Harhut is a scientific marketing manual on increasing sales. The author gives strategies marketers can inject into their advertising campaigns to attract customers. Each strategy influences human behavior and...

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Unleash Possible

A Marketing Playbook That Drives Sales
By Samantha Stone

Unleash Possible: A Marketing Playbook That Drives Sales by Samantha Stone is a must-read for marketers, a book from a highly successful professional in the field, someone who’s discovered something more fascinating in marketing than billboards and television commercials. In a highly competitive marketing environment,...

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Free Book

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Review Exchange

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