Search results for books by author "Bryan Smeltzer"

The Visionary Brand

The Success Formula Behind the World's Most Visionary Brands
By Bryan Smeltzer

The Visionary Brand: The Success Formula Behind the World’s Most Visionary Brands opens with an interesting case study about Oakley and how it almost lost its cultural direction as a brand and regained its footing by re-aligning its brand identity. Author Bryan Smeltzer shares his...

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