Search results for books by author "Dr. Constantinos Pantidos"


Living Brands

How Biology & Neuroscience Shape Consumer Behaviour & Brand Desirability
By Dr. Constantinos Pantidos

Living Brands: How Biology & Neuroscience Shape Consumer Behaviour & Brand Desirability by Dr. Constantinos Pantidos talks about we can use the human mind to develop a brand or item. He shows us this concept with diagrams and lots of details. Dr. Constantinos Pantidos talks...

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