When one hears the word “brand”, one immediately thinks of a trademark. However, in Diehl’s world, brand becomes a three-dimensional rendering that encompasses more than just the name of a business. To Diehl, a strong business identity is achieved by combining personality and values with...

Gregory Diehl breaks new ground with The Heroic and Exceptional Minority. He explores the concept of heroism with all its positive attributes and links it to the search for something beyond mediocrity. There are intelligent and talented people in the world, but they are a...

Travel as Transformation by Gregory V Diehl is a remarkable book by a remarkably insightful young author. Diehl left the comforts of his Californian home in his late teens with the purpose of travelling the world - gaining cultural insights, shaking off his acquired childhood...

Everyone Is an Entrepreneur explains how the world works, in terms of exchanging value, and how people can benefit and improve their lives from having this knowledge. Gregory V. Diehl's decision to migrate to Armenia exposed him to the limitations of a post-Soviet economy that...