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Hundreds of Helpful Articles

Hundreds of Helpful Articles

We have created hundreds of articles on topics all authors face in today’s literary landscape. Get help and advice on Writing, Marketing, Publishing, Social Networking, and more. Each article has a Comments section so you can read advice from other authors and leave your own.

From Author to Reader: How a Book Gets Published

Do you ever stop to think about the process involved in getting a book from the author to the reader? It’s quite surprising how many different stages there are; if you self-publish you will already know but if your book is with a publishing house...

Building Your LGBTQ Genre Marketing Platform

Simply put, a platform is a writer’s capacity to help promote and market his/her own work to potential readers. It’s a writer’s ability to attract a fan base of their own. It’s the writer’s ability to get the book’s message out to the world. Ideally a platform has...

Using Keyword Tools for Your Book

There’s no doubt that SEO techniques are important for marketing books. Not only does it help you narrow your focus on your audience, but it also helps save you time by ensuring you can write your book without the hassles of going through other inefficient...

Marketing a Children’s Picture Book

I remember in elementary school when I first had to write and illustrate a children’s book. I took a concept from one of my older brother’s video games, put it into picture book format, and then subsequently got in trouble for using the word “kill” in the book....

How Blogging Can Help You Market Your Book

Nowadays, many indie publishers expect authors to market their own books. This can present a unique challenge to authors, giving them the opportunity to fine tune their business skills, make connections, foster their self-esteem, and even provide different career opportunities for themselves. Other times, however, marketing...

Why Images Should Be Part Of Your Book Marketing Strategy

We all know that we shouldn’t judge a book by its cover. Well, that’s true in theory, but practice is another thing entirely. Great images grab attention – you only have to look at social media sites like Tumblr, Pinterest, and Instagram. If we see...

3 Questions To Ask When Writing Your Book Marketing Plan

Writing a book marketing plan isn’t always the easiest thing to do; you get distracted, you head off in an unnecessary direction and you forget where you are. This is why, when you are trying to build up an online following, you need to have...

Why Podcasting Is The Perfect Book Marketing Tool

There is a strong belief that once television became popular it was the only broadcasting tool there was. Wrong. The radio is as, if not more, popular than it has ever been and, in the same way, creating a podcast to market your book is an amazing way...

Influencer Marketing: Why You Need It And How To Get It

Think about commercial products that you have seen advertised, using celebrities to endorse them. This is called Influencer Marketing and it's all about convincing another person to use their credibility to sell your product – provided they have enough of an audience. Your message will...

How To Write A Book Marketing Plan In 13 Easy Steps – Part 3

Halfway there now, just 6 more steps and you have your book marketing plan. Step 8: Decide on a Book Trailer Are you having one? A decent book trailer can make a huge difference and it will boost your marketing campaign into going viral. First, decide how...