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Reviewed by Mamta Madhavan for Readers' Favorite
Brand New Start: Fast-Start Your Career with the Power of Personal Branding by Mainak Dhar is an engaging and thought-provoking book targeted at early-career employees. The book caters more to younger employees who are in the early stages of their careers and to those who are still on campus. It will help them have a structured way of thinking, guiding them to realize their strengths and how they can best play to these strengths to differentiate themselves. The author shares the myths and misconceptions surrounding personal branding which plays an important role in many aspects of life - from careers to the relationships that are formed. The most important brand, as the author points out, is not the clothes that are worn or the car that is driven but is YOU.
Readers will discover the ADDA model of building one's personal brand and Mainak Dhar's 20-year experience of working in the corporate sector gives credibility to his words. The tips and suggestions shared are a good way for readers to build a strong personal brand and understand that a personal brand needs to go beyond what can actually be seen and is more of a personal connection and self-awareness of what lies within. The topic has been approached with a lot of expertise and the methodical and extensive way of discussing it makes it easy for readers to comprehend the author's words easily. Brand New Start is a good book to have on the shelf as it can be used for reference and re-reading. It is the best way to make readers realize 'the ultimate test of having a strong personal brand is not just about how high you can soar but about being the wind beneath someone else's wings.'