The Non-Obvious Guide to Marketing & Branding

Without A Big Budget
By Rohit Bhargava

The Non-Obvious Guide to Marketing & Branding Without a Big Budget is a must-read book for any entrepreneur wanting to educate themselves on the critical role of marketing for business success. I loved how Rohit Bhargava uses real stories and plain language to cover the...

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Winning Digital Customers

The Antidote to Irrelevance
By Howard Tiersky

Winning Digital Customers by Howard Tiersky offers invaluable advice on staying relevant in a digital age. Chapter One commences with a discussion of the enthusiasm we feel for brands and products that successfully create a sense of connection with customers. Chapter Two explains the stages...

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The Visionary Brand

The Success Formula Behind the World's Most Visionary Brands
By Bryan Smeltzer

The Visionary Brand: The Success Formula Behind the World’s Most Visionary Brands opens with an interesting case study about Oakley and how it almost lost its cultural direction as a brand and regained its footing by re-aligning its brand identity. Author Bryan Smeltzer shares his...

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Lions in the Grass

A Marketing Insider's Guide to Mass Persuasion (and why you want the Sh!t you want)
By Bill Morrison

Lions in the Grass: A Marketing Insider's Guide to Mass Persuasion (and Why You Want the Sh!t You Want) by Bill Morrison is an essential marketing book that teaches you about the dark art of emotional manipulation. Bill Morrison explains how emotional exploiters like marketers,...

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Flip This Risk for Conversations

17 Questions to Ask about Risk Management When You Don't Know What to Say
By Karen Hardy

Business is risky. Not talking about risk is a recipe for failure. Enter Karen Hardy and her risk management communication methods. In Flip this Risk® for Conversations, Karen teaches her readers how to communicate with management, stakeholders, and the whole corporation concerning risk issues. ...

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Can You Get Our Attention?

By Kraig Kann

How did a former host for NBC Sports' Golf Channel become a successful entrepreneur and celebrated public speaker? Kraig Kann shares his incredible journey to prominence and the techniques that have propelled his business to success in Can You Get Our Attention? Discover how to...

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Don't Be Like Debbie

A Guide to KDP Formatting for Authors and Illustrators
By Donna G McFarland

Donna Gielow McFarland has years of experience in formatting books for publication on Kindle. She has kindly shared her expertise in her book Don’t Be Like Debbie: A Guide to KDP Formatting for Authors and Illustrators. In this book, Donna uses illustrations from her client...

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Book Title Generator

A Proven System in Naming Your Book
By Scott Lorenz

There’s a well-repeated phrase, “You can’t judge a book by its cover.” While in many ways that saying is true, it can also be said that you can’t choose a book without its cover and, more significantly, its title. When have you ever been attracted...

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Awesome Email

10 Email Principles to Improve Your Communication and Accelerate Your Career
By Felix Haller

Awesome Email: 10 Email Principles to Improve Your Communication and Accelerate Your Career by Felix Haller outlines 10 principles to improve your communication skills. Trying to read Felix’s introductory example email frustrated me. The random approach in this email obstructed my comprehension. In contrast, his...

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Brand New Start

Fast-Start Your Career with the Power of Personal Branding
By Mainak Dhar

Brand New Start: Fast-Start Your Career with the Power of Personal Branding by Mainak Dhar is an engaging and thought-provoking book targeted at early-career employees. The book caters more to younger employees who are in the early stages of their careers and to those who...

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