Strategic Creativity

A Business Field Guide to Advertising, Branding, and Design
By Robin Landa

Strategic Creativity by Robin Landa is a thought-provoking book about igniting creativity in business and forming a shared purpose that is effectively communicated amongst all stakeholders in the creative process, including the creatives and the executives. Landa highlights the significant matters between advertising agencies and...

Sell More With a Right-Brain Marketing Strategy

Learn How a Simple Change to Your Product Name and Sales Pitch Can Multiply Your Income
By James I. Bond

Sell More With a Right-Brain Marketing Strategy: Learn How a Simple Change to Your Product Name and Sales Pitch Can Multiply Your Income presents a way for those who sell a product or service to increase their sales. Author James I. Bond writes that making...

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Empathy In Action

How to Deliver Great Customer Experiences at Scale
By Tony Bates, Dr. Natalie Petouhoff

Empathy in Action: How to Deliver Great Customer Experiences at Scale by Tony Bates and Dr. Natalie Petouhoff redefines empathy while showing how companies can use it to grow loyalty and build long-term relationships with customers and employees. The authors describe empathy in this context...

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Competing on Thought Leadership

How Great B2B Companies Turn Expertise into Revenue
By Robert S. Buday

Competing on Thought Leadership: How Great B2B Companies Turn Expertise into Revenue by Robert S. Buday is an informative and strong lesson in content marketing. It guides you step by step in the process using the elements of talent, experience, and interest to face the...

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Talent

The Market Cap Multiplier
By Ram Charan, Anish Batlaw

Have you ever wondered how some companies almost quadruple their market cap in a relatively short period? Companies like Tesla or Facebook are known to have had a very accelerated growth rate in recent years. If you're an entrepreneur or visionary trying to build the...

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Everyone Is An "Influencer"

Building A Brand By Engaging The People Who Matter Most
By Kelly Keenan

In Everyone Is An "Influencer," sub-titled Building A Brand By Engaging The People Who Matter Most, Kelly Keenan draws on business experience and encourages the reader to be honest with employees and potential customers by involving them in growing the business, shifting the focus from...

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Waiting in the Wings

How to Launch Your Performing Career on Broadway and Beyond
By Tiffany Haas

Curtain up! In Waiting in the Wings: How to Launch Your Performing Career on Broadway and Beyond, actress and author Tiffany Haas, joined by author Jenna Glatzer, gives us a peek into the world of theater performance. This book is a comprehensive guide to creating...

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The Art of Lifelong Customers

The field guide to growing profitable and fulfilling customer relationships
By Mihaela Akers

The Art of Lifelong Customers by Mihaela Akers is a non-fiction business guide in which the author harnesses experience and expertise to create a book to serve as “The field guide to growing profitable and fulfilling customer relationships.” Akers begins with a look into their...

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What The F*** Is Copywriting?

A Beginners Guide To Writing Persuasive Copy That Sells
By Leanne McGregor

What The F*** Is Copywriting? A Beginners Guide to Writing Persuasive Copy That Sells by Leanne McGregor will provide newbie copywriters with a concise guide on how to start in the industry, perfect their craft, attract clients, and make money from copywriting. McGregor provides a...

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Create Better Advertising

An original Madison Avenue Mad Man shares creative insights, tips and advice
By Jay H. Heyman

Create Better Advertising: An original Madison Avenue Mad Man shares creative insights, tips and advice by Jay H. Heyman is a concise guide to advertising. He talks about advertising copy and content writing using short paragraphs to explain matters, such as what not to do...

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