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Reviewed by Asher Syed for Readers' Favorite
Create the Future: Tactics for Disruptive Thinking by Jeremy Gutsche is a strategic business building self-help guide that taps into the need for change in individuals and businesses that are stunting their own growth with barren tactics. Gutsche succinctly outlines a strategy in five interchangeable parts: The Ability to Change, Culture of Innovation, Opportunity Hunting, Adaptive Innovation, and Infectious Messaging. The chapters are punchy with a diversity of designs that work like eye candy, laden with charts, graphs, lists of common pitfalls and traps, workshop questions, and tangible tactics to encourage readers to venture out of their comfort zones and onto a proven track to success.
Create the Future is a revolutionary guide written by an author who has already demonstrated the strength of his advice through the hundreds of people he's mentored. There's no question that Jeremy Gutsche is a fan of shaking things up. Throughout the book he provides thought-provoking ideas that feel genuinely radical, backing his stance up with evidence that harks back in time. The most interesting section for me was the trap of linear thinking. While most believe they are able to see themselves and their businesses five or ten years down the line, what they usually overlook is the changes that will occur during that time. Progress is capped by those who don't take advancing “technology, competitors, and new entrants” into account. Bonus points to Gutsche for featuring a famous Dubai hotel, which has been on my bucket list for years, as a symbol of innovation. I won't take them back for suggesting the original idea be scrapped. This is an energetic guide that will likely resonate with those who read it. Highly recommended.