Create The Future: Tactics for Disruptive Thinking is a work of non-fiction centered on the world of business and opportunity, penned by author Jeremy Gutsche. In a world that changes so rapidly through different innovations, trends and fads, it can be difficult to pinpoint what the next big thing is going to be. In this interesting and thought-provoking work, the idea of trendspotting is replaced with that of trend-making as the author teaches the readership how to step away from the dependency of the tried and tested, and think creatively and disruptively about new ideas to move forward in any kind of business venture. This volume also contains The Innovation Handbook, an additional text on similar subject matter by the same author.

Author Jeremy Gutsche uses a wide variety of excellent examples to show how true innovation and creative thinking have produced some of the most profitable and popular brands in the world. In our modern world, where recession and no small form of chaos are currently at play, this book provides an inspiring perspective to view recessive periods as those in which innovation becomes even more necessary and important. The advice given within both this and the companion volume will certainly help business-minded individuals to open their thought processes to new developments, and let go of those ideas which may see them stuck in the past. Overall, I would certainly recommend Create The Future as an essential read for anyone who wishes to unlock their innovation potential.

Create the Future: Tactics for Disruptive Thinking by Jeremy Gutsche is about creating opportunities for your business when you think you have none and making the most of the worst situation. The author shares details, proven facts, and some really good ideas that will help new entrepreneurs become leaders that go after success-driven risks. The author believes we are just one step closer to tapping into our full potential, but we are hesitant and unable to take the risk. The author shares his life’s worth of knowledge, tactics that you can actually apply to real-life situations, and empower yourself to make the best of any given situation. The author believes that by making small changes, you can bring some big changes to your life. He believes a single person has the potential to uncover countless opportunities; all they have to do is believe in themselves.

Jeremy Gutsche has brought something very useful and very beneficial to readers. He has masterfully compiled a lot of information and divided it all into smaller chunks so that it is easy for the reader to understand. He believes that questions are best answered in parts and he has applied the same ideology to his book. He shares diagrams to make his points much easier to understand, believes in the reader’s ability to make an effort for their future and, overall, makes sure that the reader is more confident about their abilities to take the necessary steps to succeed. He takes examples from real life, applies them to real-life situations, and shows how success can be easy if you only allow yourself to be successful. I enjoyed how he kept the narrative jargon-free so that anyone from any background can learn something from Create the Future. It is apparent the purpose of this book is to educate the reader and not feed them any pipe dreams of overnight success. It is an incredible book that is jam-packed with vital information necessary for success.