Do you find yourself wondering how to get other people to understand your ideas or join your projects? Do you want to understand their reasons for what they do? Sandy Gerber has broken down human motivations into four categories: Safety, Achievement, Value, and Experience. The easiest way to figure out your motivations is to take her quiz. It helps if you can get the people you want to work with to take it, too. That’s not necessary, as she provides clues to help you figure out another person’s motivations, and then she presents examples of how to appeal to them. Emotional Magnetism: How to Communicate to Ignite Connection in Your Relationships isn’t just for advertising or selling. It’s also useful for clear communication on almost any topic.

Reading Emotional Magnetism by Sandy Gerber is rather like having a translation key for what other people are saying. Yes, they’re using words you know, but their motivation is not always clear. With these tools, you’ll find that conversations make more sense. Taking her quiz, which is available online, I learned that achievement doesn’t motivate me at all. Now I know why all those coaches who wanted me to swim faster and win a trophy for my school sounded like they were speaking nonsense. I swim for the experience of propelling myself through the water, and possibly getting to an exciting destination. It’s fun to know more about why we do things and it’s easier to talk to somebody if we understand why they act as they do. This understanding can prevent frustration and anger. I recommend this book to anyone who wants to understand themselves and others better.

Emotional Magnetism: How to Communicate to Ignite Connection in Your Relationships by Sandy Gerber is a valuable self-help book filled with principles that apply to all relationships in our lives. Sandy Gerber, an award-winning marketing expert, teaches us how to connect with the people we love, understand their emotional needs, minimize conflict, and make better choices for ourselves and those around us. She explains how the Emotional Magnets work to attract or repel people’s interest and what communication barriers block Emotionally Magnetic communication. Thus, if you ever feel unheard or misunderstood, this book helps change how you communicate in order to become an Emotional Magnet. This practical guide contains highly relatable stories, valuable advice, and easy exercises. It lets you test yourself with the Emotional Magnets quiz and learn the four easy steps to becoming an Emotional Magnet in your relationships.

I enjoyed learning about communication blockers and the four Emotional Magnets and their role in my relationships. I found this practical self-help guide quite revealing, inspiring, and motivating. I appreciate this book mainly because it showed me how to remove the communication blockers that hinder the chances of being fully present in a conversation. It helped me become more aware of what’s going on inside my head when communicating with someone. It also helped me identify my Emotional Magnets. I'm truly grateful for the information presented by Sandy Gerber in Emotional Magnetism: How to Communicate to Ignite Connection in Your Relationships. I highly recommend this book to anyone interested in learning how to communicate better to be heard, accepted, and understood at home and work.