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Reviewed by Randy B. Lichtman for Readers' Favorite
Five Days With the Mouse to Be a Better Event Planner by Michael Kloss was designed to help event planners improve their innovative effectiveness by looking at a masterful model of planning, Disney, focusing on Disneyworld. Even though this is the major audience, it is extremely interesting to those who love learning about Disney Design and how they are successful in keeping their audience engaged. It is fun to read and extremely interesting for the person who just wants to learn about the “secrets” of Disney’s theme park management.
The book is well researched not only historically but in summarizing the successful elements that go into “putting on the show” for Disneyworld enthusiasts, including the design of the parks themselves; managing the event from pre-planning through post-planning; communication and storytelling to and by the guests; respect for the environment; and safety and accessibility concerns. Each of the 5 days explores one of these important elements which go into the planning and management of special events. The author provides great examples from Disneyworld and Disneyland, illustrating event-planning principles extremely well. There are so many examples from Pirates of the Caribbean, Jungle Cruise, dining in Disney, Haunted Mansion, etc., all making the author’s points effectively. Michael Kloss presents a very good case for the principles he focuses on and explains them well with these examples from Disney.
The author has done a remarkable job of using all the elements of Disney Planning and culture as examples for the planning of special events in the early chapters. As a Disney Management enthusiast, I found it to be well documented, written clearly, and enjoyable to read from both a Disney and management perspective. Five Days With the Mouse to Be a Better Event Planner by Michael Kloss is a book for planners and managers to enjoy and utilize in their everyday roles. Excellent and very highly recommended!