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Reviewed by Anne Boiling for Readers' Favorite
If you are like most businesses in today’s economy, you are concerned about getting more for your money. "How to Create an Unstoppable Marketing and Sales Machine" is the perfect book for you.
It is divided into seven sections:
• Building a Solid Marketing and Sales Foundation
• Planning and Measuring for Marketing Sales Success
• Creating an Unbeatable Position and Creative Strategy
• Aligning Marketing and Sales for Super Success
• Choosing Your Best Marketing and Media Tactics
• The People Element—How to Build and Motivate Your Team
• Taking It To The Next Level—Advanced Marketing and Sales Strategy
Each section is broken down into chapters for a well organized plan. This book is written in simple easy to understand terms.
The key to Chris Ryan’s theory is team work between Marketing and Sales. Too often these two teams work against each other, as though business was a competition. Ryan brings his knowledge, wisdom, and experience to this book. This book challenges readers to rethink their marketing plan. Cutting edge marketers will benefit from Ryan’s expertise.
