This author participates in the Readers' Favorite Book Review Exchange Program, which is open to all authors and is completely free. Simply put, you agree to provide an honest review an author's book in exchange for the author doing the same for you. What sites your reviews are posted on (B&N, Amazon, etc.) and whether you send digital (eBook, PDF, Word, etc.) or hard copies of your books to each other for review is up to you. To begin, click the purple email icon to send this author a private email, and be sure to describe your book or include a link to your Readers' Favorite review page or Amazon page.
This author participates in the Readers' Favorite Book Donation Program, which was created to help nonprofit and charitable organizations (schools, libraries, convalescent homes, soldier donation programs, etc.) by providing them with free books and to help authors garner more exposure for their work. This author is willing to donate free copies of their book in exchange for reviews (if circumstances allow) and the knowledge that their book is being read and enjoyed. To begin, click the purple email icon to send this author a private email. Be sure to tell the author who you are, what organization you are with, how many books you need, how they will be used, and the number of reviews, if any, you would be able to provide.
Reviewed by Roy T. James for Readers' Favorite
Managing Products to Deliver Solutions: 25 Best Practices for B2B Product Management by John Mansour is a complete discussion of the nature of B2B and the recommended approach to ensure success. It starts with definitions, and mentions the need to have unique solutions for B2B, also how it has to be different from B2C. The book explains how and why in B2B we look for highly valued solutions compared to building great products. Thereafter, the discussion pertains to the things that make B2B unique, along with familiarization with the best practices for B2B product management – a twenty-five point action plan. The author concludes with a dictum - in B2B, every product should be created with the intention of delivering a solution to a much broader need than the product itself.
Managing Products to Deliver Solutions: 25 Best Practices for B2B Product Management by John Mansour is a good, rather abstract debate on B2B. It clarified many of the questions I had on B2B and its application. There is potential for further development and new terms like ‘prosumer’ or ‘prosumerization’ are already in circulation. With this field of business poised for greater growth in the coming years, books like this can contribute by making our concepts clearer. The topics discussed here will be of great help in altering the business plan and strategy to one that is not focused on a singular product or market or both. Defining the differences and the resources required for either (based on B2B, B2C differences) might introduce necessary corrections. This is a good book and an easy guide.