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Reviewed by Astrid Iustulin for Readers' Favorite
Even the most prolific and careful author, the one who polishes and corrects their masterpiece until it is error-free, becomes lazy when it comes to writing a book blurb. The importance of blurbs is generally underestimated, but this is a crucial aspect that has significant consequences on the reader’s decision to buy the book – or not. A blurb is neither effective nor good if it cannot draw readers’ attention and make them want to read the book. If you are a writer and want to learn how to craft perfect blurbs for your publications, then Karen S. Wiesner's Writing Blurbs That Sizzle – And Sell! is a must-read that will reveal the secrets to excelling in this delicate step of the selling process.
Writing Blurbs That Sizzle – And Sell! is good both for theory and practice. Wiesner writes in a conversational tone that clarifies everything at once. She not only gives useful advice to her readers but constantly engages them with exercises aimed at improving their skills. She explains how writing blurbs is different from writing a story and what elements you should highlight or avoid when you present your work to potential readers. Writing Blurbs That Sizzle – And Sell! offers valuable advice on the different types of blurbs, how long they should be, and the right time to write them. I think every author will benefit from this book, so I recommend it to those who want to take their book blurbs to the next level. They will find everything they need to know within these pages.