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Reviewed by Vincent Dublado for Readers' Favorite
Brad Goldfarb’s “You’re Kidding, Right?” is definitely not another book on how to make money investing in stocks and bonds. In fact, he never attempts to give advice on how to make money by investing; rather, it’s the opposite. He tells you what you do not want to hear, and the truth may be a bitter pill to swallow, but it helps you get better. Goldfarb’s book is about knowing what pitfalls to avoid and how not to let your emotions override your judgment when it comes to investment decisions. He does not make recommendations on what stocks to pick and which financial brokerage firm to tap. Through a layman’s explanation, the book sheds light on the methods of analysis and how to better work with your financial advisor. The best part of this book is that it is written in short, anecdotal pieces that contain nuggets of truths about the market and investing.
This book strikes me with deep, personal enlightenment when it comes to investing. As a retail trader and investor, I've had my share of blown accounts. When uncontrolled emotions step in, you sink deeper into the loser’s pit. I like the way he discusses behavioral finance, for it is an integral aspect that most traders and investors overlook. Goldfarb carefully explains why you make the wrong decisions when you choose to be emotional rather than rational in the process. At the end of the book, he does give tips on how to enjoy your money after all your hard work. And why not? After all, accumulating wealth in your golden years is a feat that not everyone can achieve, so you might as well be familiar with how to hatch your golden eggs. “You’re Kidding, Right?” is a highly recommended book that will boost your financial and investment literacy.