A Comprehensive Step-By-Step Guide to Internet Marketing

The Building Blocks for Succeeding with Marketing on the Web

Non-Fiction - Business/Finance
213 Pages
Reviewed on 05/08/2014
Buy on Amazon

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    Book Review

Reviewed by Teodora Totorean for Readers' Favorite

A Comprehensive Step-By-Step Guide to Internet Marketing by Ryan Yung is precisely what the title says. Written for both start-up and established business owners who didn't grasp the internet marketing concept yet, the book is a step-by-step manual that teaches readers how to gain exposure for their business. From how to create a website, how to manage the content, and how to optimize it for search engines to social media do's and don’ts, the book covers all aspects of internet marketing including advertising, campaigns, and trends in online behaviour. Each chapter finishes with links to further reading should one need to go deeper into the knowledge discussed in that chapter. The book finishes with information about the author where we learn that Yung is an expert in this field, his business offering marketing solutions and web design and development for various businesses.

A Comprehensive Step-By-Step Guide to Internet Marketing by Ryan Yung is exactly what any business owner and freelancer needs in order to gain exposure on the internet and establish their business among competitors. Easy to read and understand, the book equips anyone who reads it with the necessary tools to succeed in their marketing strategies and campaigns. The vocabulary is simple and easy to understand, the chapters are well organised knowledge-wise, and the information is easy to comprehend and process. After each chapter you can go ahead and apply the knowledge straight away to your own business so you can learn while you read.