Activate Leadership

Aspen Truths to Empower Millennial Leaders

Non-Fiction - Business/Finance
168 Pages
Reviewed on 03/23/2015
Buy on Amazon

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Author Biography

Jon Mertz is one of the Top 100 Thought Leaders in Trustworthy Business and highlighted as one of the Leaders to Watch in 2015 by the American Management Association. He also is the author of Activate Leadership: Aspen Truths to Empower Millennial Leaders. Jon serves as vice president of marketing at Corepoint Health. Outside of his professional life, Jon brings together a community to inspire Millennial leaders and close the gap between two generations of leaders.

    Book Review

Reviewed by Jack Magnus for Readers' Favorite

Activate Leadership: Aspen Truths to Empower Millennial Leaders is a non-fiction business book written by Jon Mertz. The author has been active in marketing and business development, and maintains a blog called Thin Difference. He was concerned about the skewed impression and stereotypical image many business leaders from other generations have of millennials, whom they consider to be ego-centric, unable to commit to one job for any period of time and, while socially active, somewhat superficial in their approach to others. Mertz was able to see how the interconnectedness and social media savviness of the millennials could be a huge asset for them in business, but he was concerned how they could bridge what seemed a large gap in outlook and perception from that of other generations. A winter snowshoe walk in the Rockies and a chance encounter with an aspen grove helped Mertz formulate his approach.

Jon Mertz’s non-fiction business book, Activate Leadership: Aspen Truths to Empower Millennial Leaders, is inspiring and informative. He helped me to understand the millennial generation, their gifts and connectedness, and the struggles they've had as a result of the harsh economic environment. His metaphor of the aspen is inspired, and I found myself reading the parts of this book that related to that remarkable tree out loud to a friend. It captures the social connection the millennials and those tech-savvy members of the older generations share, and shows how that interconnection can make millennial leaders thrive. I loved his brief case studies and the way Mertz used them to drive home points and concepts. This is a business book that will change the way many think about business-related texts. It reads like a dream or, at least, a very compelling story told directly to you by someone sitting opposite you in a coffee shop or online chat. There’s a lot of wisdom here both for millennials and those of us who share the planet with them. Activate Leadership: Aspen Truths to Empower Millennial Leaders is most highly recommended.

K.C. Finn

Activate Leadership: Aspen Truths to Empower Millennial Leaders is a business advice book by Jon Mertz. Using the ancient wisdom of the “aspen groves” for a framework, this short guide serves to examine the potential evolution of a particular generation of workers: the Millennial-born, also known as Generation Y. The author suggests that instead of punishing Generation Y workers for their differences and diversions from traditional practice, businesses should be utilizing their new ways of approaching and solving problems to transform the Millennials into leaders of the future. Using his own interpretation of the wisdom drawn from the aspen, Jon Mertz aims to prepare future leaders to lead on purpose, and in their own unique style that suits the new world evolving around them.

Jon Mertz presents a considerable and empowering message throughout Activate Leadership which relates not only to the business world, but to issues of personal confidence for young working people. By highlighting the perspectives that the world has forced upon the Millennial generation, Mertz is able to turn them on their heads and pinpoint the ways in which new leaders can be more effective in the new world around them, whilst also honouring the continuum of knowledge and experience that has come before them. Unlike many other business strategy books I’ve reviewed in the past, Mertz is genuinely interested in transforming the whole personality of the future leader so that feeling and being purposeful are part of their lives in and out of work. Overall, a well explained guide with plenty of positive ideology and useful insight.

Gisela Dixon

Activate Leadership: Aspen Truths to Empower Millennial Leaders by Jon Mertz is a book on building and strengthening leadership skills in people, and particularly, Generation Y. Jon Mertz himself is a successful entrepreneur and leader, and has observed a distinct difference in communication and networking style and mindset of what we refer to as the Millennial generation or Generation Y. This is the generation born more or less during the 20-year period before the turn of the century and a few years after. In other words, this generation comprises today's and tomorrow’s leaders. In this book, Jon Mertz gives four “aspen truths”, or facts about aspen trees and has related them to four leadership traits that we, as leaders, can cultivate. These include: Cultivating growth through patience; collaborating with each other to grow and thrive; connecting our purpose to the greater cause; and converting knowledge into action to achieve success. Each of these concepts is explained in detail, along with plenty of real-life examples and anecdotes both from the author’s own life as well as people in the business world.

Activate Leadership: Aspen Truths to Empower Millennial Leaders by Jon Mertz is an engaging book with some unique concepts. I was intrigued by the comparison between human leadership skills and the properties and ways of aspen trees and how they grow. I also liked reading the various real-world examples provided throughout the book. This is an interesting read and useful not just for Generation Y leaders, but for anyone looking to hone and improve their leadership skills in today’s modern world.

Samantha Dewitt (Rivera)

Millennials are the future of the world. They are coming of age and beginning to enter the workforce. But, despite what may have been said about them, they actually have a lot more potential for greatness than anyone may have expected. The skills that they’re often criticized for, however, are actually excellent skills that will make them extremely successful. Learning how to use those skills is important for the future. This book is all about just that. Activate Leadership: Aspen Truths to Empower Millennial Leaders by Jon Mertz is about teaching Millennials the skills they need to become the best they can possibly be. This book is all about how those skills can be used and what those skills will allow them to do. The Aspen Truths are all about how to help Millennials develop patience, collaboration and even more. These Millennials will definitely be able to do much more than anyone told them they could do, and this book is going to help them learn to use their skills in a positive way.

Activate Leadership is a great book for Millennials because although their skills are often discounted by the previous generation, they are exactly what is needed for our future. Millennials are more connected and interconnected than anyone from previous generations. And although they are skilled at many new technologies, they don’t usually learn how to use them to their own advantage. Activate Leadership will help Millennials learn how to make the most of these skills, obtain more meaningful jobs, and achieve higher goals and contribute more to society than they may have ever thought possible.

Faridah Nassozi

Activate Leadership: Aspen Truths to Empower Millennial Leaders by Jon Mertz is a self-help leadership book intended to motivate the Generation Y leaders to develop their existing generational traits into useful leadership skills. Jon Mertz points out several habits and behaviors across the Millennials that, if well nurtured and turned in the right direction, can make them excellent leaders. The book is intended for those in the Millennial Generation seeking to discover what makes them tick and utilize it to ensure leadership growth. Such characteristics that this dynamic generation is often criticized for - like social media addiction and lack of patience - can be turned around into leadership strengths and Jon Mertz is here to show you how.

Activate Leadership: Aspen Truths to Empower Millennial Leaders by Jon Mertz is a very insightful, informative and practical work that is in touch with reality and very relevant to the era. For most of the time, the Millennials are criticized for their characteristics; but so what if they are social media addicts and they are impatient? What is the positive side of this addiction and the impatience, and how can these habits be tamed into great leadership strengths? In summary, what the book says to the Millennial Generation is that they already have what it takes to be the next greatest leaders, but they need some tweaking here and there. Activate Leadership would be a worthy read for Millennials who want to find their place in the leadership queue and those of other generations seeking to understand them.