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Reviewed by Renee Guill for Readers' Favorite
Living Brands: How Biology & Neuroscience Shape Consumer Behaviour & Brand Desirability by Dr. Constantinos Pantidos talks about we can use the human mind to develop a brand or item. He shows us this concept with diagrams and lots of details. Dr. Constantinos Pantidos talks about how to use motivational skills and does it for each item separately, for example, toys and food. He talks about how workshops are extremely useful for finding out data. He also uses lots of different companies and slogans to show us how they utilize motivational thinking. Dr. Pantidos also gives his contact info in case more details are needed, as well as any questions readers may need answered.
I thought that Living Brands by Dr. Constantinos Pantidos covered a fascinating topic. After reading lots of books about AIs, it was refreshing to read about the human brain. I liked how he gave us the definition of what the concept of the 'living brand' means. He also goes into great details of the items separately, to make it easier to understand. I have to admit some of it was a bit hard for me to understand, but luckily I have worked in retail most of my life. I did appreciate how Dr. Constantinos Pantidos gave his contact info in case you want more details or have any questions. But what I gleaned was that we use motivational thinking for each item. For example, when buying a toy, we think about why we want it. Is it for play, or to learn, etc. All in all, I thought Living Brands was an intriguing read. I knew about the concept but I had no idea there was an actual term for it or how it worked for us.