Reviewed by Divine Zape for Readers' Favorite
The Entrepreneur's Identity Standard by Tatiana Kukova, Ph.D. is a pioneering book that establishes the powerful link between decision-making and the way entrepreneurs see themselves in business. The book is based on face-to-face interviews conducted by the author with start-up entrepreneurs at the UK’s digital incubator as part of a doctoral research program. In this book, readers will understand the clear distinction between behavior and actions and the role each plays in business success. It clearly underlines the importance of identity in business and explores the thought processes of an entrepreneur and the different factors that shape their Identity Standard. And why is it very important to understand the Entrepreneur's Identity Standard? The answer to this question is mind-blowing, and it is about decision-making, strategy, and business choices.
This is one of the finest books I have read about the psychology of start-up entrepreneurs and how an entrepreneur’s identity standard determines their style of leadership. The author starts by defining identity, a concept that points to a set of meanings representing three different ways in which an individual sees himself or herself: within a role, within a social situation or social group, and as an individual. The book is well-researched and written in an easy-to-understand style. It identifies the three different types of start-up founders and their identities and provides an explanation of the role of an entrepreneur in a start-up, accompanied by compelling real-life examples for readers to consider. Dr. Tatiana Kukova is a great communicator and she possesses the ability to break down complex concepts into practical examples, making them even enjoyable and accessible to readers. The prose is crisp and engaging, the content of the book is robust and inspiring, and the voice, unquestionably, authoritative. The Entrepreneur's Identity Standard is a book that is as inspiring as it is informative, a book on the scientific approach to understanding entrepreneurship for tech start-ups.