Winning @ Amazon


Non-Fiction - Memoir
189 Pages
Reviewed on 07/17/2023
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    Book Review

Reviewed by Asher Syed for Readers' Favorite

Winning @ Amazon by Gisela Hausmann is an account of Hausmann's twenty-two-year journey as a self-published author and employee at Amazon, and a reconnoiter of its business model, operations, and treatment of their workforce. Hausmann's early experience of self-publishing on Amazon in 1997 is basically a masterclass in bucking tradition and leveraging Amazon's sales rank system to market her book. Despite personal hardship, loss, and changes to the platform, Hausmann remains with Amazon and begins working at a local Amazon delivery station in 2019. During this time she witnesses operational inconsistencies, safety hazards, and a disconnect between Amazon's customer-centric claims and the reality of their practices. As these issues really soar during the COVID-19 pandemic, Hausmann leaves and publishes Inside Amazon: My Story. She credits her work as a possible catalyst of some of the positive changes she sees upon her return and sincerely encourages those working in any sector to take a hard look at their employers, consider other career options if needed, and remain resilient for optimal success.

I love books where an author gives us a “You got this!” feel as they share their personal story, and this is exactly what I got while reading Winning @ Amazon by Gisela Hausmann. I actually live about a mile from the largest Amazon sorting facility in London and while I've certainly heard grumblings on their practices, this is the first time I've gotten an in-depth account on the experience as a whole. Hausmann's assessment is authentically balanced. Amazon does a lot of things wrong, and there is plenty of room for improvement, but there are also areas where they are good. I didn't even know self-publishing on Amazon was a thing in the 90s! What's hilarious is that this is when Amazon was a straight-up bookseller and not the behemoth they are now. The bookending of self-publishing was definitely my favorite part, and Hausmann's eye on the impact of COVID-19 was superb. Amazon was essentially the savior of city folk in the pandemic...but at what cost? Hausmann's writing is clean and she herself is relatable, and I have no doubt others who read this will feel the same. Very highly recommended.