Using Behavioral Science in Marketing (Drive Customer Action and Loyalty by Prompting Instinctive Responses) by Nancy Harhut is a scientific marketing manual on increasing sales. The author gives strategies marketers can inject into their advertising campaigns to attract customers. Each strategy influences human behavior and...

MEMOS from the Stock Trader's Notebook: Ruling the Markets From Mayhem to Mastery by Richard Smith is a non-fiction guide in which the author delivers his personal strategy for stock trading and details on how he does it. Referred to as the DvolT system, the...

Your Finances God's Way by Scott LaPierre is certainly about managing finances in a godly manner, but it is also about much more than money. Your Finances God's Way penetrates a deeply spiritual realm that causes one to examine their thoughts and motivations in finances...

OpenAI has been one of the most revolutionary research institutes to have arisen in recent years. A group of influential individuals in 2015, including Elon Musk and Sam Altman, founded this non-profit organization with the primary goal of advancing the field of AI in a...

Our childhood experiences have a significant impact on shaping our personalities as adults, which in turn dictate how we manage our professional careers and live our lives. Too often, self-help guidebooks tend to present the subject matter in a narrative interspersed with quips and quotes...

Project, Program, Portfolio, Initiation, and Project Scope are but a few of the topics covered in Valentyn Bannikov’s Project Manager's Handbook: Walkthrough for Beginners. When a person wants to consider the best and most effective ways for reaching personal goals and business development, project management...

The Creativity Factor: Using the Power of the Outdoors to Spark Successful Innovation is an inspiring business guide by Garry Pratt. The book consists of six chapters with titles like Creativity Isn’t Magic, Breakout of the Bored’room, and Take It Outside – Introducing Outside Thinking....

The One-Hour Strategy: Building a Company of Strategic Thinkers is a business guide by Jeroen Kraaijenbrink. Martin Koverski is excited about his new position at Waters and Flows, as it’s a company that makes reputable products and treats its employees well. He’s interested in the...

Muslim Mechanics: The View from Behind the Curtain sounds like a reference book on Islamic engineering; close but not quite. Charles H. Brewton delves into the workings of the needs and wants of Muslims as consumers by studying Islam as a religion, as an organization,...

Managing and maintaining a decent budget is one of the most important aspects of attaining financial security. Sometimes, when people are in relationships, a lack of basic understanding of fundamental budgetary habits can create problems over time. With Naked Money Meetings, Erin Skye Kelly shows...